Smit and Taraj were sick of rubbish breakfasts.
So they fixed it.

Smit and Taraj had been best mates since uni. Between early starts, gym sessions, and long workdays, breakfast had become an afterthought — a sad protein bar, a black coffee, or nothing at all.

The shelves were full of options that were either packed with sugar and fillers, or tasteless chalk you'd force down out of obligation. Nothing was both genuinely good for you, quick to make, and actually good to eat.

So they stopped waiting for someone else to fix it.

Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·Overnight Oats· 20g Protein· 1 Min Prep· No Shortcuts· Zero Compromise·

The breaking point.

Busy mornings. Two mates who trained hard, worked hard, and kept settling for breakfasts that were either tasteless fillers or a 25-minute production. High-protein meant bland. Easy meant junk. Nobody had cracked all three: tasty, nutritious, and ready in under a minute.

The problem

47 batches in a kitchen.

Smit handled the food science. Taraj handled the taste-testing (a harder job than it sounds — batches 1 through 30 were rough). Different oat ratios. Protein sources. Flavour combinations. They weren't stopping until it was genuinely good.

The process

Batch 47. That's the one.

20g of real protein. Clean ingredients you can actually read. Five flavours that genuinely taste good. And a prep time of exactly one minute — because mornings are already hard enough. Oatmates: built for real mornings, by people who live them too.

The product

What we made

Tasty. Protein-rich.
One minute.

Five flavours of overnight oats with 20g of real protein, clean ingredients you can read, and a prep time that fits any morning — no matter how rushed. The breakfast they couldn't find anywhere, so they built it themselves.

20g Protein

1min Prep time

5 Flavours